- At 25 points, earn a free small drink
- At 50 points, earn a free small fry
- At 75 points, get a free cookie with purchase
- At 100 points, get a free lunch! Points then reset & you start over again.
For your first 3 messages, you'll add them to your campaign using the "Point Balance" trigger
In the example above, we've set our first message "Way to Get Started" to send at 25 points. We'll attach an offer that expires in 30 days. We've set the "Z" value to N as we do not want to erase these points when the offer is triggered. Set up your next 2 messages similarly at x = 50 and x = 75.
Now, we can set up the big reward at the end.
Here I've created the "You Did It" email that will be sent at 100 points. Still using the Point Balance trigger, the difference is that the Z value is Y, which means that 100 points will be deducted when this email is sent, so the customer will start the cycle over again.